Internet Marketing – No Wonder the “Gurus” Take Advantage of YOU!
by Gary ~ August 21st, 2009Hi,
I’ve been exchanging comments with a guy who I really like trading ideas (and witticisms) with over the last week and something occurred to me during that exchange. And it has to do with that word that I really rather cringe at even saying or typing. But here goes…
… G… G… Gu… Guru.
There, I spat it out. First, let me explain why I really don’t like that word. Well, to be honest, I just find it dopey. So I run to Mr Webster to get the definitive meaning. Here it is (verbatim):
“gu.ru 1: a personal religious teacher and spiritual guide in Hinduism. 2a: teacher and especially intellectual guide in matters of fundamental concern. 2b: one who is an acknowledged leader or chief proponent (as of a cult, movement or idea).”
Now, maybe, just maybe the term Internet Guru falls into category 2b (albeit loosely). In any case, I find it very difficult to refer to anybody as a guru. I suppose this may stem from my 40 or so years as a karate practitioner where specific titles are awarded to people for a combination of knowledge and physical ability. On that score I also have difficulty with the term “Grand Master” which SO MANY false prophets in the martial arts use. Grand Master! Phooey! I think it’s egregious and egomaniacal. I prefer titles that are awarded upon a measured test of knowledge and/or physical capacity.
Then again, we have Grand Masters of Chess, don’t we? Anyway…
The term guru is thrown around on the Internet like a giant open box of confetti in a wind tunnel. Get the picture? Everyone and anyone who has made money is instantly a Guru. It just doesn’t sit well with me. Moving right along…
… in my discusssions with Denis Caron, the friend I referenced above (website: http://www.deniscaronportal.com), I realised something. All of a sudden I realised why people call others gurus and why these so-called gurus take advantage of so many people. And I don’t mean that in a really negative way towards the information providers themselves. OK. I’ll relent for the purpose of this article. I’ll simply refer to these types as gurus from here on in (as much as it rankles me to do so).
You see, there are two main reasons. And pardon me for being blunt but I call a spade a spade not an instrument for excavating soil and yes, fat people are fat and short people are short. I’m not into bull-shitting the truth. Not so surprisingly, only a few minutes ago, a fellow Aussie Joanne Keevers said this about me:
“That’s what I love most about you Gary, tact & diplomacy! ROFL!”
Anyway, I’m sliding off track. The two reasons:
1 – SOME people are just dumb (sorry but they ARE),
2 – MOST people are bone lazy.
So, what a truly delicious combination for a “guru” to come along and clean up financially.
Look, I’m not knocking the MANY fine people out there who make substantial livings by providing quality information to others. We’re in the Information Age, supposedly. Personally, I think we are in the Information Overload Age. There is just far too much information whizzing around. Everyday something new is released – online and offline. You really can become a mental case even trying to follow it all.
However, when ignorance and laziness are in such abundance… “All hail Caesar!”
So many people want the “push-button” solution. That’s why we have instant lotto, instant tea and quick-fix solutions all over the place.
Personally, I write a lot of e-books to help people with various things. I get so many questions on Twitter and via email. Now, here’s the rub…
… when you tell somebody that their question is answered in an e-book and in-depth and not only that… a bunch of other related information too, what do most of them do? Do they get that e-book? Nope. If you even go to the extra effort to send them a pdf, do they thank you? Nope (well, some people do. Most don’t). And if you contact them a week later and ask them if they got their question answered whaddya think the most common reply is? Huh? Wait for it…
… “Oh, I haven’t had the time to read it yet.”
Duh-bloody-duh… Double Duh!
What so many people are REALLY wanting to do is to get others to do EVERYTHING for them. They want money for jam. All the reward for NO effort.
People really are their own worst enemies. This reminds me of when I was in hospital a few years ago. Side-tracking again but I think it conveys a salient point…
I watched in amazement as several people – with obvious lung ailments – stood outside in their pyjamas (right next to the NO SMOKING sign) smoking. And they were coughing their gutses up. How CAN you help people with that mindset? You can’t. Here’s something I said to Denis in a previous comment:
I get so many emails from people saying: “I don’t know how to do this or that or this or that.” I get it on the big T too (er, that would be Twitter). But… gasp… shock… E-GAD!
Now, I know that certain people get a lot of amusement from me quoting me but directly after that I said:
Those very same people are NEVER the ones that wanna read any of my e-books. Oh no! They just want to keep asking me dopey effing questions – one at a time – MOST of which are explained in my e-books.
And, going for the trifecta here (of self-quoting – hello Linda Caroll of http://www.lindacaroll.com – you’ll get a laugh or three out of this, no doubt!):
How do you help people like that when they won’t help themselves? (Note to D-Man: I’m fuelling up here for another mad rant on my blog – might even turn this into a post of its own).
So, if you are ONE of those people (not you D-man. Just talking in general with this bit) – get the FRIKKIN e-book. Then AFTER you’ve studied it – THEN ask me a question if you didn’t understand something. Christ! How much easier can I make this?
Some people make me wonder if mummy and daddy are still wiping their botties and tying up their widdle shoe laces. Sheesh!
So, there you have it. When so many people WON’T help themselves and WON’T take advice, can you blame a guru for taking advantage of them? That is why it’s open season out there. Find a need and fill it. Find a lazy person and take their money. Simple. There you have it. So, in reality, it really is no wonder the gurus are taking advantage of you. If you can’t or WON’T help yourself then what do you expect?
Internet Marketing – love it, hate it. Your choice.
What are your thoughts?
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