Comments on: Branding – Internet Marketing – Lessons From the WWE

By: Matt Pattinson (copywriter)

Matt Pattinson (copywriter) — Sun, 21 Mar 2010 19:17:53 +0000

Great article! Like you say, there’s so much to be learnt from the branding beast that is the WWE.

When you distil the more successful wrestling personalities down into their individual branding components it’s easy to see how they fit together to form one cohesive brand.

Hogan obviously helped elevate the industry into the global phenomenon we see today – his trademark all-American sentiment making him a household name.

I came across this post after writing a similar one myself earlier today. My post is Bret Hart centric and taken from a copywriter’s perspective. So for those who are interested check it out here:

http://creativepen.co.uk/2010/03/21/copywriting-in-culture-bret-%E2%80%98the-hitman%E2%80%99-hart/

Thanks again, very enlightening

Matt

By: Mrarthritis7

Mrarthritis7 — Thu, 05 Nov 2009 07:23:55 +0000

i always WWE on cable TV and i am a big wrestling fan ever since i was just a kid -

By: Max

Max — Sun, 25 Oct 2009 10:34:38 +0000

i really love watching WWE and i am an addict of wrestling. may idols on WWE are batista and john cena. -

By: Nikki

Nikki — Tue, 28 Apr 2009 10:06:31 +0000

Oh dear. The PMW does not wrestle with people. Why would I wrestle when I can just stun people into submission?! PMSL.

(sings) “I put a spell on you….”