Just want to say WOW! Great information and a true Internet Marketer mindset. Will definitely come back and see more of your blog.

Keep up the good work.

Dev

You’re right: most people in business have little idea of the importance of marketing. They also confuse marketing with selling… most think they mean the same thing. Uh-uh. Wrong.

Here’s a useful analogy I use in my offline marketing workshops that illustrates the difference: duck shooting!

The marketer knows when the duck season is, where the ducks are and how many they can take. They know what decoys, quackers and other tools work and what don’t. They know how to get ducks in the air if they’re not attracted by the decoys, etc. They load the gun, take aim and pull the trigger.

Then they send the sellers to bring back the wounded ducks.

Marketing is about identifying a need and satisfying it.

Whoop-de-doo! NO emotion involved. That’s why marketers are back-room generals who analyze, test and evaluate endlessly.

The role of the seller is to get people to WANT what they NEED. (Because what you don’t need can never satisfy you.)

The world needs both marketers and sellers. Selling without marketing is the most frustrating, unfulfilling activity on earth. But marketing without selling is the most pointless activity. Nothing happens until someone makes the sale. It’s the world’s oldest profession, after all. (Even older than that other one: someone first had to make the sale!)

It doesn’t matter how much someone NEEDS what you’re offering, until they WANT it, they won’t BUY it!

Nifty blog, mate. Good to see.

John

The art of selling is indeed an art and copywriting is selling in print and if it can be learned well it’ll certainly pay.

I don’t know much about copywriting except that it’s not copying. But I think I read or heard it somewhere that it has evolved almost into a science.

They do all this testing which words work best and the types of fonts and their colors.

Do you go into that too in your book?

Anyway I’ll check it out.

Thanks for offering the fruits of your hard labor. I know you like writing and helping which is why people are drawn to you.

Vance

Well, I gotta say this, don’t I? (That was really good English!) Yes, you will learn a LOT from my copywriting book. It outlines all the basics for you and you will be a LOT more competent at this skill if you study and learn what I have written in it.

Gary