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Sales Success – It’s ALL About the Marketing!
by Gary ~ December 6th, 2009
It doesn’t matter WHAT business you are in, what you are really in is a marketing business. You see, you can have the MOST WONDERFUL product in the world but if you don’t advertize it or market it properly then how successful are you going to be?
How often have you seen a really ORDINARY product sell 100’s and 1,000’s and even hundreds of thousands of units? And you wonder why! Look BEHIND the product and examine the marketing of it.
Remember those useless pet rocks? What about cabbage patch dolls? What about all that Tamagotchi junk? There are dozens of examples. But the marketing SOLD them through the roof!
So, how does that apply to you – the Internet Marketer? Here’s how…
… the GREATEST skill you will ever learn is HOW to market whatever it is that you are selling (or even if you are giving something away)! And that means advertizing – either word of mouth or by using a “script” in video or in audio production or in print (either on paper – ie newspapers, flyers, brochures etc) or electronically here on the Internet.
See that word “script” above? They are the WORDS that you use. Words are the method we use to convince somebody else to buy our wares. It’s how we fundamentally communicate with each other. And using those words in a compelling manner is called copy. Hence copywriting.
It has been said so MANY times by so MANY marketers that copywriting is the GREATEST skill you can learn to market ANY product. And there are only two ways you can do this:
1 – hire a copywriter (usually at some outrageous price) or
2 – learn to do the fundamentals yourself.
Make NO MISTAKE – being able to write compelling words is the SINGLE most IMPORTANT thing you can learn in marketing anything.
Having said all that – you can access a FREE copywriting e-book right here on this blog. Honestly, anybody who would pass up such an opportunity is simply NOT serious about Internet Marketing success.
Further, you can get really good at copywriting fairly quickly IF you are prepared to learn. It’s your choice. Ask ANY marketer and they will tell you the same thing. Oh yeah…
… every Internet marketer worth anything will utter the MANTRA “it’s the LIST.” Yep! But… HOW do you get people ON that list? You got it! WORDS!
So, there you have it. If you want to get good at Internet Marketing or offline marketing or ANY marketing then get good with using compelling WORDS.
PS1: What are your thoughts on this?
PS2: Click on the banner below for some awesome free information on how you can improve your lifestyle:
December 7th, 2009 at 1:43 am
Gary,
I couldn’t agree more! I have spent a lot of time learning all I can about copy writing and studying how others use words to sell. Thanks for the ebook — I am always happy to learn new strategies! -Norene
December 7th, 2009 at 9:22 am
Hi Norene – Thanks. I don’t think all that many people “get it.” They seem to think they can throw any old verbiage up and people are gonna swarm to their site and buy, buy, buy. It doesn’t happen.
Hope you enjoy the “Magic Art of Copywriting.”
Gary
December 9th, 2009 at 12:00 pm
I have opted in to your copyrighting download thanks very much this is one of my many weaknesses
As you say just putting something up there isn’t going to work – you need to do that extra bit and market properly – how do you think our lousy UK Labour government came into office and managed to stay there for so long?
They had good PR people that could market them so people would vote for them giving them the opportunity to relegate the UK from being one of the strongest economies in the work to the brink of collapse in just 10 years.
December 11th, 2009 at 4:57 am
I have been ignorant about the nature of copywriting. Now you have given me an idea about it.
December 11th, 2009 at 12:14 pm
Hi Gary,
Well firstly congratulations on breaking 100k on Alexa.
Of all the people from the coaching course we did a year ago you certainly deserve it the amount of time (and writing!) you have put into your Blog … sorry TEMPLE!
Appreciate your comments and sentiments you expressed over at my blog. I Agree, lol … seriously though … I’m proud to have to as a friend Gary and looking forward to having a great time when we get together in Vegas in January.
In the meantime hope you and your family have a great Christmas.
All the best,
Garry
December 14th, 2009 at 11:44 am
@ Peter – we all have many weaknesses. I know I do. I would LOVE to know some of the stuff that other people can do – especialy that bugger Parkesy below (LOL). But… while we learn we should be playing to our strengths. We all have those too. Glad I could point the way with some copywriting material for you.
Gee. Wish you hadn’t mentioned the spin-doctoring of the Labour movement. They can make a dog turd sound like they are serving up a truffle to you. But as far as I’m concerned, if it looks like dog sh*t and it smells like dog sh*t then don’t expect me to taste it coz in my book two out of three is enough. We get the same mushroom treatment over here with our left-wing Labor (note slight change in spelling for Oz) loonies over here.
@ Walter – thanks for the comment mate. Pleased to help.
@ Parkesy – How are you Gazza? Same to you buddy. I’m now almost set for vegas. I had some BIG challenges standing in front of me but like everything else I find my way around them or over them or under them or… straight through them (my preferred option when dealing with the class of people that I have spoken to you about privately).
Thanks for commenting Pete, Walt and Gazza.
Gary
December 14th, 2009 at 12:23 pm
Hey Gary,
Another great post! It really is all about marketing your products – and you do that with words. Whether through written words or through spoken words – it’s all about gaining and keeping the attention of people so that they take action.
I look forward to meeting you in Vegas – and meeting the man behind the legend who’s always got something compelling to say that stacks up and makes sense.
Iain.
December 14th, 2009 at 1:25 pm
Ha Iain!
OMG!
You are too kind. Legend. LOL! I usually have a crude comment to make about “leg-ends” but I shall refrain – just this once.
Thanks mate. I look forward to meeting you too.
Gary
December 17th, 2009 at 5:11 pm
Hey Mighty Gazzman,
I have to say sometimes, I can’t even spell the words let alone put them together to make them look good.
I will certainly be taking a look at your book and taking action on it as it is in my goals of things to learn. Since I know that it is coming from you then it’s got to be good
Speak soon,
James
December 26th, 2009 at 11:16 am
Hi James… “Mighty GazzMan” – dearie me! LOL!
Well, I gotta say this, don’t I? (That was really good English!) Yes, you will learn a LOT from my copywriting book. It outlines all the basics for you and you will be a LOT more competent at this skill if you study and learn what I have written in it.
Gary
January 14th, 2010 at 6:53 am
Hi Gary,
The art of selling is indeed an art and copywriting is selling in print and if it can be learned well it’ll certainly pay.
I don’t know much about copywriting except that it’s not copying. But I think I read or heard it somewhere that it has evolved almost into a science.
They do all this testing which words work best and the types of fonts and their colors.
Do you go into that too in your book?
Anyway I’ll check it out.
Thanks for offering the fruits of your hard labor. I know you like writing and helping which is why people are drawn to you.
Vance
January 16th, 2010 at 11:52 am
Hi Gary,
You’re right: most people in business have little idea of the importance of marketing. They also confuse marketing with selling… most think they mean the same thing. Uh-uh. Wrong.
Here’s a useful analogy I use in my offline marketing workshops that illustrates the difference: duck shooting!
The marketer knows when the duck season is, where the ducks are and how many they can take. They know what decoys, quackers and other tools work and what don’t. They know how to get ducks in the air if they’re not attracted by the decoys, etc. They load the gun, take aim and pull the trigger.
Then they send the sellers to bring back the wounded ducks.
Marketing is about identifying a need and satisfying it.
Whoop-de-doo! NO emotion involved. That’s why marketers are back-room generals who analyze, test and evaluate endlessly.
The role of the seller is to get people to WANT what they NEED. (Because what you don’t need can never satisfy you.)
The world needs both marketers and sellers. Selling without marketing is the most frustrating, unfulfilling activity on earth. But marketing without selling is the most pointless activity. Nothing happens until someone makes the sale. It’s the world’s oldest profession, after all. (Even older than that other one: someone first had to make the sale!)
It doesn’t matter how much someone NEEDS what you’re offering, until they WANT it, they won’t BUY it!
Nifty blog, mate. Good to see.
John
January 26th, 2010 at 9:47 am
Hey Gary!
Just want to say WOW! Great information and a true Internet Marketer mindset. Will definitely come back and see more of your blog.
Keep up the good work.
Dev